Since 1971
JASMIN STORY
Bangkok’s fine jewelry brand, creating pieces designed to be worn every day since 1971.
Our Beginnings
Our Story
JASMIN began with a simple choice.
When our founder, Mr. Chaivate, joined JASMIN in 1971, he worked at Bangkok’s iconic Dusit Thani Hotel, where many fine jewelry boutiques served international visitors.
He chose a different path.
He believed Thai customers deserved the same quality, care, and attention. That belief became the foundation of JASMIN and continues to guide us today.
Over the years, we built something more valuable than a reputation—we built trust. Trust earned through honest relationships, carefully crafted jewelry, and a commitment to looking after every customer long after they made their purchase.
What We Believe
For more than fifty years, one thing has remained unchanged.
We create fine jewelry for the people who wear it.
Every piece is handcrafted in our own workshop using materials sourced directly by our family. By overseeing every step ourselves, we can maintain the quality we believe in while offering exceptional value to our customers.
Every design begins with the wearer in mind. We consider comfort, durability, and the small details that make jewelry easy to enjoy every day.
Our relationship doesn’t end when a piece leaves our boutique. We continue to care for it because we believe good jewelry should last, and so should the relationship behind it.
Our Promise
We believe everyone deserves to enjoy fine jewelry—not only on life’s biggest occasions, but throughout everyday life.
Our role is simple.
To create beautiful jewelry with care, help you find the piece that’s right for you, and be here whenever you need us.
That has been our promise since 1971.
It remains our promise today.
Milestones
Since 1971
1971
Our Story
When our founder, Mr. Chaivate, joined JASMIN in 1971, he worked at Bangkok’s iconic Dusit Thani Hotel, where many fine jewelry boutiques served international visitors. He chose a different path. He believed Thai customers deserved the same quality, care, and attention.
2015
A New Generation
In 2015, the second generation joined JASMIN and opened our boutique at The Emporium Shopping Complex. While our designs evolved, our values did not. Rather than changing what JASMIN stood for, we wanted to express those values in a way that reflected how people live today. That led us to focus on everyday fine jewelry. We believe fine jewelry should not be reserved for special occasions. It should be part of everyday life—worn to work, shared over lunch, celebrated during milestones, and enjoyed on ordinary days just as much as extraordinary ones. This belief continues to shape every collection we create, from our signature Facet Collection to our personalized Alphabet designs.
Today
Our Promise
To create beautiful jewelry with care, help you find the piece that’s right for you, and be here whenever you need us. That has been our promise since 1971. It remains our promise today.
Since 1971
Crafted for Everyday Life
Every JASMIN piece is made in our own workshop, from the first sketch to the final polish.